If you do not use Google Profiles yet – You should sign-up and link to other pages about your personal name. It only takes a few minutes and will help! Remember Google Profiles is for your individual name, not your business name.  Google Profiles will act as a hub for your other social sites and should rank on Google’s home page about you!

Create a blog on the company website- update it regularly with content that is relevant and compelling to your visitors. Utilize the blog to receive invaluable responses from your customers and/or keep them informed on company or industry news. Blog posts can also rank high in search engine results. PositiveBoost administers countless blogs for our clients, while also (obviously) maintaining at least one of own.

PositiveBoost.com was recently added to the reputation management review site.

PositiveBoost.com has created a press room on PRLog.org, a very well known press release distribution website. You can keep track of PositiveBoost company news and press releases. You may want to sign-up with PRLog.org as well to showcase your company.


View Website: http://biz.prlog.org/positiveboost/

Beware of filing a rebuttal on complaint sites


While it may seem tempting to file a response to a complaint, PositiveBoost recommends steering clear of this tactic. When a rebuttal is posted on a complaint site it only adds to the link’s search engine “juice”. In the eyes of Google and other search engines, the more user generated content on a site the more relevant it seems to the topic. Pages that are frequently updated with fresh user generated content (like Ripoff Report) rank higher in search engine results.


The only circumstance in which filing a rebuttal is recommended is when there is no intent to undertake a reputation management like plan of attack.

Create a company or individual blog using wordpress. If you are trying to create some strong links on Google and other search engines like Bing and Yahoo, try installing a blog using wordpress on your-name.com or your-companyname.com. Blogs are very easy to install and even easier to manage. If you can type an email, then you can blog!

Go to wordpress.org and download the wordpress install files and install them on your site. Wordpress has very easy to read and understand instructions. You will need a domain name, web hosting company or account, and the wordpress files (Free).

I have complaints! What do I do?

First, do not panic! The web is not a static place and everything is undoable in one way or another. Second, do not start a war with whoever filed the complaint against you (do not retaliate), this will only add fuel to the fire. Do NOT file/post a rebuttal or a comment on a complaint or negative press about you; this will only make the “bad” page about you rank higher or stronger on search engines. 

If you are listed on websites like RipOffReport.com, ComplaintsBoard.com, or PissedConsumers.com, do not bother threatening them or contacting them to ask for removal of the complaints. They will not and do not have to remove complaints that others post on their websites. Websites that host consumer complaints and comments are not legally responsible for the content that others place on their website. They are protected under a law called the communications decency act (CDA). This law basically states that in internet service provider (like them) is not responsible or liable for the content that a user posts on their website.

What can you do? You can fight back with online reputation management. You need to create new content and make it out rank the negative content. You can also push up (boost) existing content about your name or company name.

There are hundreds of ways to out-rank negative links and hundreds of tips that we do not have room in this article to share, so we will stick to the most common and basic examples and tips.

1. Create micro-sites like YOUR-NAME.com – Add content about you or your company to these new domains.
2. Create complete social profiles on sites like linkedin.com, facebook, peopile.com, Twitter, and others.
3. Get bloggers to blog about you or your business and link from the blog posts to your new sites and profiles.
4. Add your company to industry directories and become active on industry forums.
5. Get people and other websites to link to your sites (link building).
6. Do not spam search engines with the same content over and over. Use unique content on each new site you create.
7. Create a youtube account and add videos weekly. These videos may rank well for your company name.
8. Create a new press release weekly and submit it to press release sites like PRWeb.com and other.
9. Add your blog to blog directories and use your company name or name in the description areas of the pages.
10. Do not threaten any blogger or website owner. They have control not you.

 

These are just a few tips that we would like to share with you. PositiveBoost.com has hundreds of tactics that will help knock negative links about you back and boost positive information about you higher within search engine results. Be patient with reputation management and do not rush the process or you may make it worse in the long-run.

Contact us if you think you need professional help with reputation management and removing online complaints.

Twitter is one of the most effective reputation management tools online, plus it is FREE. Establishing a Twitter account for your company name or your name will help secure a link that may rank high n Google’s search results. There are many ways to use Twitter to help your reputation. There are a few things you must do to make Twitter effective. Stay active by posting something (updates) each day, get followers, and do not be overly self-promoting.  You may also look in to a service like Twiends.com to get followers.

One of the most important aspects of search engine optimization and online reputation management is content. And one of the most important aspects of content is keyword density. Distribution of keywords throughout the title, article body, headers, and other locales, is a direct implication to search engines that the content is relevant to the keyword. Another very important facet of superior reputation management content is not ignoring the fact that not only search engines, but actual people, will be finding and reading it. If the content of a site has scores of the keywords stuffed into it then chances are it will look unnatural to visitors. A rule of thumb for keyword density is to keep them at approximately 3-5 percent of the total content. Using a disproportionate quantity of keywords may result in your page being penalized by search engines. If, for one reason or another, a larger capacity of the keyword(s) is needed, in a substantial sized article for example, then keyword phrase variations should be integrated into the content.

It is very important to own your name and company name as a “dotcom” or domain name. YourName.com, YourName.net and YourName.org will all rank well on search results very easily and give you control over some of the content that Google shows about your name. If you have not already, go register YourName.com. The average cost is only $14.00 per year and this small investment can really pay off.