Twitter is one of the most effective reputation management tools online, plus it is FREE. Establishing a Twitter account for your company name or your name will help secure a link that may rank high n Google’s search results. There are many ways to use Twitter to help your reputation. There are a few things you must do to make Twitter effective. Stay active by posting something (updates) each day, get followers, and do not be overly self-promoting.  You may also look in to a service like Twiends.com to get followers.

One of the most important aspects of search engine optimization and online reputation management is content. And one of the most important aspects of content is keyword density. Distribution of keywords throughout the title, article body, headers, and other locales, is a direct implication to search engines that the content is relevant to the keyword. Another very important facet of superior reputation management content is not ignoring the fact that not only search engines, but actual people, will be finding and reading it. If the content of a site has scores of the keywords stuffed into it then chances are it will look unnatural to visitors. A rule of thumb for keyword density is to keep them at approximately 3-5 percent of the total content. Using a disproportionate quantity of keywords may result in your page being penalized by search engines. If, for one reason or another, a larger capacity of the keyword(s) is needed, in a substantial sized article for example, then keyword phrase variations should be integrated into the content.

It is very important to own your name and company name as a “dotcom” or domain name. YourName.com, YourName.net and YourName.org will all rank well on search results very easily and give you control over some of the content that Google shows about your name. If you have not already, go register YourName.com. The average cost is only $14.00 per year and this small investment can really pay off.

PositiveBoost understands that some individuals may want to take the DIY approach to online reputation management. Reputation management can take up a lot of your valuable time and we hope that the PositiveBoost “Reputation Management Daily Tips” will assist you in your efforts.

Each day starting today we will share some of the tips and tricks we have learned over the past few years. We know that not everyone will sign-up with our service and we want to offer our non-client visitors something FREE with no strings attached, our daily tips!

Keep an eye out for the daily tips and feel free to comment on any of our blog posts and share your tips with us and other readers.